By the same token, the goals of your booklet and catalog are different: Your booklet seeks to get a phone call, a website visit, or set up a later sale; a catalog seeks to land instant sales. You can double your marketing prowess by using catalogs and booklets in tandem to reinforce one another. A booklet can set up a catalog sale, and a catalog can act as a conduit between minor purchases and major purchases with a booklet as the facilitator.
Let's say you sell the new BPA-free baby bottles in your catalog. To unleash your sales potential, send a booklet on safe baby products that features the dangers of BPA in baby bottles to your catalog recipients a few days before you send the actual catalog.
Your target audience undoubtedly new and soon-to-be parents will have read your booklet and will be ready to order when your new catalog with a special sale on BPA-free bottles arrives. One caveat: If you send your booklet and catalog too far apart, your customers might become someone else's customers. Delivery should be very close or - if you'd like - you can simply package the two together in one bundle. An example of the reverse would be if you sell many minor items in your catalog but also some major items that have extended sales cycles.
In your catalog you could include a free product or URL to get a booklet on the topic - thereby beginning the dialogue with highly targeted customers interested in your major products. The short of it? Both catalogues and brochures offer some information about a company, its products and services. However, there is a difference between catalogue and brochure; a catalogue is a booklet or leaflet that has a complete list of items in a systematic order whereas brochure is a small booklet that contains information and pictures about a service or product.
The key difference between catalogue and brochure is that a catalogue contains all the products and services offered by a company whereas a brochure highlights information about the company and few selected products and services.
A catalogue is a list of items arranged systematically with descriptive details. Catalogues are always arranged in a systematic order so that items can be found easily. They can be found in shops, exhibitions, libraries, educational institutes, etc. Catalogues in a shop will contain descriptions of the all the products.
A library catalogue will contain information such as the book title, author, genre and its location which section, which shelf, etc. The purpose of a catalogue is to offer information about a product or a service offered by a particular company.
It has simple and essential information about a product; this information is presented in a brief and clear manner. Some catalogues also have pictures of the product on them. On the other hand, catalogs offer readers complete information about each product or service of a company.
They usually include an image of the product, a brief and persuasive description explaining the highlights of the item and the price. Usually the booklets are directed to a specific group of people only for men, pet owners, children, for workers in a specific sector, etc Designing and marketing is the priority to target each audience. A catalog is aimed at the general public, it does not want to call attention to a specific product but to make known a list of products and provide basic information about them.
It is important to define what your objectives are when designing a booklet or a catalog. Both tend to demand different reactions from readers, in order to create a successful advertising campaign. The booklets call for a concrete action: purchase, visit our website, and call us. However, a catalog will be where customers will land as a result of those direct orders.
In conclusion, both forms of advertising are essential, each in its own time. Booklets are essential to publicize companies and products, with the introduction of catalogs in the next marketing phase. Booklets and catalogs can be even more powerful marketing sales tools when they work together! You probably sell oral hygiene products for dogs in your catalog.
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